Ontario’s Responsible Alcohol Training Leader

The Leader in Responsible Alcohol Training Since 1995

Welcome to
Smart Serve Ontario

For over 30 years, Smart Serve Ontario has been Ontario’s trusted provider of responsible alcohol sales, service, and delivery training. Approved by the Alcohol and Gaming Commission of Ontario (AGCO), our training has certified more than 2.9 million Ontarians—building safer communities, empowering workers, and supporting the hospitality industry.

 
 
 
Ontario’s Responsible Alcohol Training Leader

The Leader in Responsible Alcohol Training Since 1995

30+
Years making
a difference
2.9+
Million certificates
issued since 1995
600,000+
Access to free mental health support
30+
Years making
a difference
2.9+
Million certificates
issued since 1995
600,000+
Access to free mental health support
Smart Serve 30th Anniversary

For over 30 years, Smart Serve Ontario has been Ontario’s trusted provider of responsible alcohol sales, service, and delivery training.

Explore Our Courses

Individual Training - For servers, bartenders, security, delivery drivers, and retail staff.

Explore Our Courses

Smart Serve Full Online Training Program

$44.95 CAD

non-refundable, non-transferable

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Who is this course for?
This training program will allow the certificate holder to work in ALL establishments selling, serving, delivering or offering samples of liquor.
Why take this course?
Certification is mandatory by law in Ontario. This training ensures responsible alcohol service and compliance.

Length: 4-5 hours (self-paced, online, available 24/7).
Languages: English, French, Korean, Chinese, Punjabi, Spanish.
Test: Proctored, multiple-choice, requires valid government-issued photo ID & webcam.
Certificate: You must achieve a minimum of 80% to pass. Certificate will be issued after successful completion.
Explore Our Courses

Smart Serve Retail Online Training Program

$24.95 CAD

Non-refundable and Non-transferable

Register
Learn more

Who is this course for?
Individuals working in retail environments only (convenience, grocery, wine & retail stores).
Why take this course?
Required for anyone selling alcohol in retail stores in Ontario.

Length: 1.5 – 2 hours (self-paced, online, available 24/7).
Languages: English, French, Korean, Chinese, Punjabi.
Test: Proctored, 20 multiple-choice questions, requires valid government-issued photo ID & webcam.
Certificate: You must achieve a minimum of 80% to pass. Certificate will be issued after successful completion.

How it works

Fast, flexible, and proven. Get certified in four easy steps: Register → Train → Test → Get Certified. Online 24/7, with multilingual training.

Register

Register

Train

Train

Test

Test

Get Certified!

Get Certified!

Course Reviews

“The study portion of Smart Serve was excellent. The interactive platform and corresponding videos made the learning process fun. It was easy to remain focused. I used the voice option, so I heard everything I was reading. I feel that helped my retention of the information. The exam portion was straight forward, and the results were provided quickly.”
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Julia McCarthy
“I took the course over a few days. It was easy to follow and the videos made it fun and interesting. I feel like I now really understand the process of safely serving drinks. I took the test and passed on my first attempt! I was a volunteer at the Ottawa Bluesfest beer tents this summer, and now I hope to find other jobs where I can serve drinks.”
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Josh Rachlis
“I recently completed the Smart Serve Ontario certification and found the course to be well-structured and informative. The content was clear, relevant, and easy to follow—even for someone new to the hospitality industry. I appreciated the interactive elements and real-life scenarios that helped reinforce key concepts. The platform was smooth to navigate, and the pacing allowed me to absorb the material at my own speed. Overall, a great resource for anyone looking to get certified responsibly and confidently!”
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Abby Khailr Batayola
“Thank you for providing this course. I certainly can appreciate the importance of smart serve and all the ways in which alcohol and drugs can have a profound effect on our lives. I found this course extremely informative. It was challenging for me. I understand so much more about alcohol and how it works in our bodies.”
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Judy Sherritt
“I was beyond impressed with the Smart Serve Ontario course – very comprehensive and insightful with the information being provided in audio, video and text formats, and being done so crystal clear.
The modules are laid out in a way that is conducive to learning the rules, regulations and protocols. And it should be accessible to anyone with a laptop, desktop, iPad, cellphone.
I feel like I have the necessary information and resources now to volunteer as a server. Thank you.”
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Steve McAllister
“I had a great experience completing my Smart Serve certification. The material was well-organized, clear, and easy to understand. It made the whole process smooth and stress-free. I really appreciate how simple they made it to prepare and pass the test. Highly recommend”.
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Simran Sandhu
“I found the training helpful; the information was informative and relevant to the job requirements. It was easy to navigate the web pages, and moving through the course was simple making it a good learning experience. The additional video and a real-life scenario were a great learning tool to help connect all the information.”
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Nicole Mac Rae

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Things You Must Know

Step-by-step guides and best practices.

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FAQs

Quick answers to the most common questions.

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Support

Our team is happy to help with any questions or support.

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How We Support Ontario

Smart Serve Is More Than Training
Smart Serve is More Than Training

Smart Serve is More Than Training

We are a not-for-profit charity dedicated to safer communities, industry growth, and public good.

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Safer Communities
Safer Communities

Safer Communities

Reducing alcohol-related harm through education and prevention.

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Industry Growth
Industry Growth

Industry Growth

Providing employers with tools to train and certify staff.

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Public Good
Public Good

Public Good

Reinvesting into mental health, student bursaries, and harm-reduction programs.

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Our Charity Initiatives

Smart Serve is more than training—we are a not-for-profit charity dedicated to safer communities, industry growth, and public good.

Smart Serve Cares

Smart Serve Cares

Free, stigma-free mental health resources for hospitality workers.

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DrinkSmart

DrinkSmart

Harm-reduction education for Ontario’s post-secondary students.

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Scholarships & Bursaries

Scholarships & Bursaries

Supporting high school, college, and university students entering hospitality.

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Community Partnerships

Community Partnerships

Collaborating with charities, employers, and schools to build a healthier Ontario.

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Ready to Learn
with Smart Serve?

Join millions of Ontarians who are certified, supported,
and connected through Smart Serve Ontario.

Get Certified Now