About Smart Serve
Serving the Hospitality Industry for over 20 years
Since 1995, Smart Serve Ontario has worked closely with the Alcohol and Gaming Commission of Ontario providing Responsible Alcohol Beverage Service Training Program for the Ontario hospitality industry.
Our mandate is to support the industry in their endeavours to ensure responsible alcohol service is aligned with public safety for the good of our communities. We continue in our efforts to ensure that the message of responsible alcohol consumption is understood by the broader public including university and college students. Through education, state-of-the-art training, open dialogue and strategic partnerships, our primary goal is to be an active participant in helping to change the culture and behaviour of all who engage in the sale, service and consumption of beverage alcohol.
At Smart Serve Ontario, our mission is to provide state-of-the-art training and certification and increased awareness for responsible alcohol sales, service and consumption which is both affordable and accessible.
Our highly engaged employees work with the knowledge that their role is essential and that their ideas and accomplishments are valued.
We work with our customers, partners and other stakeholders to help create a safer, healthier Ontario.
To be the leading Responsible Alcohol Service Training Provider in Canada by 2017
The organizational ‘values' that Smart Serve Ontario wishes to encourage, promote and develop in the behaviours of all members of the board and all current and future employees: